At BOBA CHiC, our brand is built on three pillars: Quality, Innovation, and Style. With our own factory and expert R&D team, we consistently launch new products—from pearls and tea powders to cheese foams and ready-to-drink milk teas—keeping pace with fast-changing global trends.

We draw inspiration across industries, extending bubble tea concepts into desserts, dry noodles, and prepared foods—creating buzz-worthy, category-defining products. We believe every drink is a form of expression. BOBA CHiC is here not just to make beverages, but to set trends.

Our ideas are fueled by street culture, fashion movements, and consumer insight. With flexibility and design-forward thinking, we empower partners around the world to build distinctive brand value and stand out in competitive markets.